The JUST SHOOT IT forum was presented by S7 DIGITAL, BUSA AAT and ACMI to launch the '777 Seconds short film exhibition' and to discuss some issues relating to do-it-yourself filmmaking.

It was held at the Memory Grid at ACMI (Federation Square, Melbourne) on Thursday 17th March 2005. Entry was free.

The audio from the forum is available for download (31mins / 11megs).


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  (coming soon - Q&A section)


The media-making process has never been easier, nor has it been more popular. Handy cams and editing software are empowering people and communities everywhere to tell their own stories, their way. It seems everyone can be a moviemaker, but what does that say about the movies we are making?

This forum will explore the value of do-it-yourself media, and asks the questions: 

  • Does easy access to moving-image production lead towards a more healthy media environment, where new ways of story telling and other innovations can develop and flourish?
  • Or, in the race to fill the screens, are we creating media for media's sake?

Featuring Mark Pesce, Shannon Owen and David Tiley.


Creative Commons License
Thanks to the speakers for distributing their views and opinions under a CC Attribution-NonCommercial-ShareAlike License.

Mark Pesce, Shannon Owen and David Tiley



Mark Pesce is an internationally renowned writer and educator who has been exploring the frontiers of the future for over two decades. He has written six books including 'The Playful World: How Technology is Transforming Our Imagination' and the soon-to-be-published "hyperpeople".

Since 2003, Pesce has been lending his expertise to AFTRS, working to create curriculum and professional development programs designed to teach Australian film and TV communities about the broadening potential and techniques of interactivity entertainment.  He's also a regular panelist on the ABC TV series THE NEW INVENTORS.


Shannon Owen is a Melbourne-based independent documentary documentary producer and director. She's currently working on a film called 'Just Punishment' which is about a young Australian on death row in Singapore.


David Tiley is a writer and occasional director in documentary and educational video, who worked in the funding system, before he fell into the vortex of the internet. His blog is Barista -