Rob a Dub Dub

Nefarious Artists

One of the nicest ways to distribute underground video is to dub onto the end of rental tapes.

How to do it:
1> Just get on down to your local video shop and hire a popular tape. If your video is a cut-up or play on a popular movie, you can even tape it onto the end of the original movie.
2> Watch the video and dub it off for use in other projects. Take notes of the times where useful scenes occur for further mulching into your cutup compost.
3> Dub your own fab video onto the end of the tape.
4> Rewind and return the tape.

This method of distribution has real advantages:
• It's controlled by the maker and doesn't rely on any middle-mediator, like video festival bureaucrats or cringing TV producers to get the tape out to 'the people'.
• As it's illegal you need to keep a fairly low profile, leaving off credits or contact info. This forced anonymity brings with it freedom from the cult of the creator. You're obviously not doing it for self-aggrandisement, so the viewer can simply enjoy the tape for what it is.
• There's no money involved. It's a surprise gift from the maker to the viewer and consequently is not operating as a commodity. This can help get a more critical view-point across to a sceptical audience: they haven't paid for the experience and so bring fewer expectations to it.
• The viewer is in control of the tape. They can stop, review, copy or erase it. Again, this more equitable relationship between maker and viewer can help to get ideas flowing.

If you have two VCRs always plugged into each other you can easily do this to every movie you hire out. In a sense, by dubbing at the end of the tape you're not actually interfering with the property of the video hirer, so you're more likely to get away with it. Hire from a number of stores to avoid setting up easy patterns to trace. Remember that the shop has a computer record of who hired the tape.

Once you've put a bit of sticky tape over the record-safe holes on the tape it can be very tempting to dub your vid into the middle of the movie itself, but we'd advise against it. Be respectful of your audience at all times. Yes, they may hold positions that you disagree with, but they're the other end of the communication loop and this is a video they've paid for and want to see. You can sneak on stage at the end of the spectacle but you don't want to alienate them. Once they close their minds to your message the tactical advantage of surprise is gone.

This idea is presented as a self-replicating meme. Pretty soon you'll hire a tape with mischievous intentions and find a cutup surprise already at the end of it!